The scanners help collect complete data about a customer’s feet, creating opportunities for retailers to optimize their business. Having an Aetrex scanner in store helps retailers provide an engaging and educational experience for shoppers, giving them a reason to shop in store and not just online. We are proud to offer this technology and insight to all footwear companies that want to make better shoes.”Īnd the benefits go beyond product development. Larry Schwartz says, “Our footwear customers are very loyal and come back to us because our process works. One of Aetrex’s goals is to help the whole industry create better footwear.
Retailers can benefit from Aetrex’s technology-driven model when they get involved in foot scanning. Of course, Aetrex isn’t doing this just for their own shoes. Therefore, we also offer orthotics with metatarsal pads to help unload this pressure.” Because Aetrex Orthotics come in a variety of styles for different shoe types, retailers can easily customize shoes from their inventory to meet a customer’s particular needs. And, people with high arches usually have more rigid feet and put too much pressure on the ball of their foot. So, we offer orthotics with medial posts to help reduce pronation. “People with flat feet tend to overpronate. “One of the many things we’ve learned from our foot scanning data is that different foot types have very different needs” says Evan Schwartz, President at Aetrex. This helps reduce pronation, which helps prevent injuries and promotes proper foot health.
So, our footbeds and removable insoles are designed specifically to offload impact at these areas of high pressure.”Īnd every shoe in the Aetrex collection features their Signature Arch Support, strategically placed based on foot scan data and designed to help create proper alignment throughout the gait cycle.
“Our scans also tell us where your pressure points are located when you walk or run. For example, we don’t have to guess the average girth for a particular foot length, we already know,” says Amy Egelja, VP of Footwear Design. “We’re able to create shoes that fit better because it’s all tied to scientific data. The data collected from millions of Aetrex Technology foot scans takes the guesswork out of shoemaking by enabling the development of anatomically correct, highly informed lasts. “And, our Albert foot scanning technologies are the backbone for our business, establishing the ability for us to develop superior products that really stand out among our peers.”
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“To get the best results for fit, comfort and health, it is important to scientifically understand feet,” says Kumar Rajan, Senior Vice President of Software Development at Aetrex. In fact, Aetrex operates the largest foot scanning technology team in the industry, and they are the only company in the world where AI and Computer Vision Engineers are involved in the footwear development process. Their technology group, including AI and Computer Vision Engineers, work to not only advance the existing hardware and software, they also help lead the data collection and analysis process to glean insights for the company’s footwear and orthotic product lines. We believe this is our secret sauce for developing really great shoes and orthotics.” Aetrex Footwear CollectionĪetrex’s technology-first philosophy keeps the team on their feet, so to speak. “The scientific data we collect from our foot scans informs everything we do and how we do it. “With all of this global foot data, it should be no surprise that we really know feet,” says Larry Schwartz, Chief Executive Officer at Aetrex. UGG’s Vision For a More Regenerative World
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